The Course Creator’s Guide to ⏰ Countdown Timers ⏰

A step-by-step video series showing course creators exactly how to set up countdown timers on their sales pages to skyrocket conversions.


Hurry! This special offer expires when the timer is up and the price will go back up to $47!

Give students a reason to buy your course now.

Not tomorrow. Not next week. Your students need an incentive to buy right here, right now and countdown timers are the number one way to create that urgency and boost conversions.

Why countdown timers?

  • Urgency – Nothing drives sales quite like a sense of urgency. If a prospective student leaves your sales page to mull things over, the chance of them coming back to purchase your course just fell through the floor. Countdown timers encourage fast action, making students more likely to convert there and then.
  • Visual cues – No matter how many times you tell your audience an offer will expire, it’s only when you show them with a visual cue like a timer that they really feel that deadline ticking away (literally!).

Follow Along As We Install Five Conversion-Boosting Timers

Step-by-step videos showing you in detail how to set up each type of timer. Every tutorial is made with “non-techies” in mind—no complicated jargon.



Welcome + support channels

Meet your instructor and get access to our support channels.

Software/tool requirements

We’ll explain the tools you’ll need to add countdown timers to your sales page and walk you through the sign-up process for each of them.

Video Tutorials

Early bird discount timers (15:23)

This timer lasts for the duration of your early bird phase. While the timer is active, students can get a discount. Once the timer expires, they can buy your course at full price.

Launch window timers (8:47)

A simple timer to indicate when your launch window will end. While the timer is active, students can buy your course but afterwards it’ll be made unavailable.

New subscriber discounts (21:19)

Triggers when someone joins your email list and offers them a discount for a set period of time. Once that time is up, they’ll need to pay full price for your course.

Limited-time upsell offers (13:33)

This timer will start when someone buys one of your course. Let’s call it Course A. For a limited time, they’ll be able to get a discount on Course B, but when the timer is up they’ll pay full price.

Limited-time webinar offers (12:09)

For those with a webinar funnel, this timer triggers when someone attends your webinar. They’ll be offered a limited-time discount. Once the time runs out, the course will go back to full price.

Next Steps

BONUS: Other strategies to boost conversions

Countdown timers aren’t the only advanced technique you can use to boost your sales page’s conversion rate. In this bonus lesson, we’ll show you a few more ways to drive course sales, including live chat, retargeting and social lockers.

Hurry! This special offer expires when the timer is up and the price will go back up to $47!

Frequently Asked Questions

Everything you need to know about your this course

When will I get access to the course?

If you pre-order to get the early bird pricing, you’ll get access to every lesson on Monday, April 27, 2020.

Will I need to buy any additional tools?

We’ll be showing you how to install timers on Teachable, but you can apply what you learn to other platforms too.

Aside from a course platform, you’ll also need a countdown tool. If your countdown will be the same for all visitors, we’ll show you how to use a free timer tool.

For evergreen countdowns where the timer is different for each person who enters your funnel, we’ll show you how to use Deadline Funnel, which has a free 14-day trial. After 14 days, it costs just $37/mo. Remember—just one extra course sale will cover the cost of Deadline Funnel.

Can I use these timers for an evergreen course?

Yes! We’ll show you how to apply a unique countdown timer for each user, triggered by an action they’ve taken.

How long will it take to install my timers?

Provided you have your sales page ready to go, adding a countdown timer shouldn’t take more than 20 minutes. And even that includes a fair amount of fiddling with the styling!

I’m a total “non-techie”. Is this course for me?

Every single one of our products is created with non-technical beginners in mind, so yes—this course will guide you every step of the way, no matter your level.

Can I add my own branding?

Yes, all of the tools you’ll be using allow you to add your own colours so the timer matches your brand.

What if I get stuck and need help?

We’re here to help out. If you run into any issues and we can’t get you up and running quickly via chat support, we’ll hop on a call to find out what’s going wrong 1:1.

Learn to Install Timers & Boost Conversions For Only $47 $27

🚨 WARNING! 🚨 This will be a limited-time offer and you will not be able to buy this course at this price once it expires. We had to do it, right? 😉

Hurry! This special offer expires when the timer is up and the price will go back up to $47!